What’s Sculpting PageRank you may ask, maybe your wondering what I’m talking about? Let me try explain in a moment.

As I’m sure you are aware PageRank is a Google trademarked term, it’s their measure of the importance of a page. But, if you look into it, it’s acttually more than that it is the foundation of Google’s ranking algorithm (Google PageRank). As we work with SEO it makes total sense that we make use as best we can to point PageRank in the right direction.

Most inbound links to a website will point directly to the home page, this page typically accumulates the most PageRank.  What you need to think about is how do you use this PageRank to flow deeper into your site.

One of the key things you need is site wide navigation using keyword rich text links rather than graphical buttons. You want to try shape how PageRank is distributed across your webpages using “rel=nofollow.” allowing you to send PageRank to link you want and not to others. [click to continue...]